OrderMyGear Acquires BrightStores to Expand Online Store Solutions for Group Commerce

The combination brings together pop-up store and company store capabilities for promotional product distributors, apparel decorators, and team dealers.

DALLAS- OrderMyGear (OMG) announced the acquisition of BrightStores, a provider of online company stores for promotional product distributors. The transaction brings together two platforms serving team sporting goods, promotional products, and decorated apparel businesses.

BrightStores adds configurable company store technology for complex, long-term programs alongside OMG’s online pop-up stores. Together, the solutions give distributors, decorators, and team dealers more ways to support customer programs and grow online sales with one technology partner.

Clients can continue using the online store solutions that serve their customers today while gaining access to additional capabilities and sales use cases. At the time of the announcement, BrightStores supported more than 10,000 stores for recognized brands, while OMG powered online stores for more than 3,500 clients.

“This partnership will continue to push the branded merchandise space forward,” said Dan Halama, CEO of BrightStores.

The combined teams bring decades of experience building online ordering tools specifically for the way groups, companies, schools, teams, and organizations purchase branded merchandise.