OrderMyGear Acquires DistributorCentral

The acquisition connects online sales capabilities with product search, supplier data management, advertising, and PromoStandards services.

DALLAS – OrderMyGear (OMG) announced the acquisition of DistributorCentral, a technology provider serving suppliers and distributors in the promotional products industry. The acquisition gives businesses a more connected set of tools to discover products, sell branded merchandise, manage orders, and distribute supplier product data across sales channels.

DistributorCentral added product search, e-commerce websites, and order management for distributors, plus product listing, advertising, data management, and PromoStandards transformation and distribution through OneSource for suppliers. The acquisition expanded the solutions available to more than 4,000 promotional product distributors, apparel decorators, and team dealers using OMG online stores at the time of the announcement.

“Product data is at the core of OMG online stores. It’s also a difficult element of the tech stack to get right,” said Leonid Rozkin, CEO of OMG.

For distributors, decorators, and team dealers, the combined offering improves access to order-ready product data and additional tools for product discovery and online sales. For suppliers, it creates a central way to manage, transform, promote, and distribute product data to the industry without requiring specialized technical resources.